FOR IMMEDIATE RELEASE – JUNE 15th 2026 – KARLSTAD, SWEDEN / SYDNEY & PERTH, AUSTRALIA
Swedish kayak brand Melker of Sweden launches in Australia with east and west coast partners
Melker of Sweden, the multiple award-winning Swedish kayak brand known for clean design and sustainably built performance kayaks, is launching in Australia through new partnerships with Horizon Line in Sydney and PaddleSports Megastore in Perth.
The move marks Melker’s first step into the Australian market and introduces the brand to a country with some of the world’s most varied and demanding paddling conditions — from exposed coastlines to long-distance touring and everyday adventure.
Built for real paddling, now available in Australia
Designed and developed in Sweden, Melker kayaks are built for performance, durability, and long days on the water. The range combines modern Scandinavian design with practical features suited to touring, coastal paddling, and expedition use — while keeping a strong focus on responsible materials and production.
By working with specialist retailers on both coasts, Melker aims to ensure Australian paddlers have access not just to the kayaks themselves, but also to experienced advice, local knowledge, and proper after-sales support.
Horizon Line will represent Melker in New South Wales, while PaddleSports Megastore will introduce the brand to paddlers in Western Australia.
A long-term approach to the Australian market
The partnerships with Horizon Line and PaddleSports Megastore form the foundation of Melker’s Australian presence. The brand sees Australia as a key long-term market and plans to expand its dealer network over time, working with additional retailers who share the same hands-on approach to paddling and customer service.
Beyond retail, Melker aims to connect with local paddling communities, instructors, and guides, supporting a strong and inclusive paddling culture across the country.
What they’re saying
“Australia has always been high on our list,” says Pelle Stafshede, Founder & CEO of Melker of Sweden.
“It’s a place where people genuinely spend time on the water, and the conditions demand gear that performs. Partnering with Horizon Line and PaddleSports Megastore gives us the right local knowledge and reach to introduce Melker properly, coast to coast.”
Both retailers see Melker as a strong addition to the Australian market, bringing a fresh European design perspective combined with practical performance and a clear commitment to sustainability.
Melker of Sweden
Founded in 2015, Melker of Sweden designs and builds kayaks with a focus on performance, longevity, and responsible production. The company works closely with designers, paddlers, and retailers to create kayaks that are made to be used — not just looked at.
www.melkerofsweden.se
PaddleSports Megastore
Located in O’Connor, Western Australia, PaddleSports Megastore is WA’s leading destination for kayaking enthusiasts. Renowned for its extensive product range, the store offers one of the largest selections of kayaks, fishing kayaks, and paddling accessories in the state.
PaddleSports Megastore’s major strengths lie in its expert staff, competitive pricing, best brands, and strong focus on customer service. Whether customers are beginners exploring local waterways or experienced paddlers seeking high-performance gear, the knowledgeable team provides tailored advice and practical support. The spacious showroom allows customers to compare models side-by-side, ensuring confident purchasing decisions.
With trusted brands, comprehensive accessories, and a reputation built on reliability and community engagement, PaddleSports Megastore continues to be the go-to paddling specialist in Western Australia.
www.paddlesportsmegastore.com.au
Horizon Line and 'Happy Paddling'
This isn't just a slogan, or motto or signature at Horizon Line. It's just how we live.
A store full of gear for paddlers of every variety, run by a team of paddlers who's lives have been built around the sport. Our passion is paddling and sharing that experience, regardless of whether you cruise on the Harbour in your Sea Kayak before your Saturday morning coffee with the club, or race to win. Ocean, Rivers, Lakes and waterfalls.
With over 25 years servicing the Australian market of paddlesports, Horizon Line understands that every single paddlers needs are different, so we work with you to find the perfect product and stock the largest range of different boats, accessories, and spare parts you can possibly imagine.
Media Contact
Pelle Stafshede
CEO & Creative Director, Melker of Sweden
pelle@melkerofsweden.se
+46 733 16 95 35
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